What This Is
One Is Too Many is a powerful memorial initiative dedicated to raising awareness about the opioid overdose crisis through music, community, and compassionate advocacy—especially amplifying the voices of musicians and families directly impacted by overdose loss.
Beyond memorialization, One Is Too Many is deeply committed to supporting those navigating grief and loss by providing access to harm reduction, prevention, recovery, suicide prevention, and family support resources. We believe connection and compassion save lives, and that “tough love” is not the answer when someone is struggling.
How It Started
Founded by Phil Owen and Jacy Planta after the devastating loss of their son, Cash Owen, to a fentanyl poisoning event, the initiative was born from unimaginable grief and transformed into a mission to save lives and create connection. Cash was full of life, creativity, ambition, and endless potential when he was taken far too soon, and it is his story, spirit, and memory that remain at the heart of One Is Too Many. Through the organization’s online memorial platform, individuals from around the world can honor loved ones by virtually lighting an eternal flame and sharing personal memories, creating a lasting space for remembrance and healing.
Showing Up
Overdose loss is more common than most people realize and more isolating than it should be. The stigma doesn’t just affect people struggling with addiction. It follows the people left behind, making grief harder to share and harder to survive.
OitM runs on what we call Honor Ware. Every song in the series is free. The only price is a meaningful action: share the music, speak openly about substance use, volunteer, carry naloxone, have a hard conversation with someone you love.
Something real, in exchange for something real.